Dragons' Den Cycling Products Over the Years

Name: Rehook PLUS Cycling Multi-Tool
Brand: Rehook
SKU: PLUS
Price: 26.95 GBP
Availability: InStock

March 18, 2022

Over the years, Dragons' Den has seen a number of cycling brands take the stage. Cycling is a 5.4 billion pound industry in the UK, four times that of the fishing industry. Twenty-nineteen saw a huge boom in demand for cycling gear, and as we move towards greener targets, this is only set to rise. Let's take a look at some of the cycling pitches that have entered the Dragons' Den over the years...

Kiddimoto

In September 2011, Simon Booth of Kiddimoto, pitched his ideas to the Dragons. Simon secured a 75k investment from Hilary Devey and Duncan Bannatyne, for 30% equity. Kiddimoto is the UK’s original bike balance company, born in Simon’s flat in Somerset in 2003, and is now a globally recognised brand. The superbike inspired kid’s aid won the Queen’s Award for International Trade in 2015 and was placed on the shelves of Hamleys, ‘The World's Finest Toy Shop’, just 3 years after inception.

Fat Lad At The Back

Fat Lad At The Back, a cycling clothing brand catering to larger cyclists, appeared on Dragons' Den with their episode airing in July 2013. The company, founded by Richard and Lynn Bye, sought investment to expand their business and create cycling apparel for riders of all sizes. Despite their compelling pitch and passionate vision, they were unsuccessful in securing investment from the Dragons. However, Fat Lad At The Back has gone on to achieve remarkable success, with millions in revenue and a dedicated customer base, proving that they could thrive without the investment and continuing to make cycling apparel for people of all sizes, thereby challenging stereotypes in the cycling industry.

fat lad at the back dragons den

Ride25

Ride25, a unique cycling travel company offering epic adventures spanning 25 countries, made an appearance on Dragons' Den in February 2015. Co-founders John Readman and Mike Grisenthwaite pitched their concept to the Dragons, seeking investment to expand their cycling expedition business. The Dragons were intrigued by the idea but ultimately chose not to invest in Ride25. Despite the setback, Ride25 has gone from strength to strength, growing its portfolio of cycling experiences and evolving into an award-winning company that organises exceptional cycle tours for enthusiasts and charity fundraisers alike, while continuing to inspire memorable journeys around the world.

ride25 dragons den

Hornit

Tom de Pelet, the founder of Hornit, appeared on Dragons' Den, with his episode airing in 2015. He pitched his innovative bike horn, which aimed to provide cyclists with a loud and attention-grabbing safety device. Despite his pitch, Tom de Pelet was unsuccessful in securing investment from the Dragons. Nevertheless, the Hornit went on to achieve significant success in the market, with over £3 million in global sales, proving the product's effectiveness and the demand for safety solutions in the cycling industry.

hornit dragons den

CYCL

From 2017, featured cycling brands focussed on road visibility and bettering performance. In January 2017, Agostino Stilli and Luca Amaduzzi walked away with a 45k investment from Nick Jenkins, for 12.5% equity. Their company, CYCL, created WingLights; indicators that fit onto bicycle and e-scooter handlebars. Today they have sold over half a million units and are being sold all over the world.

BikeAway

Jason Hamlyn, the founder of BikeAway, made an appearance on Dragons' Den in 2017. He sought investment for his innovative bike storage and security system, BikeAway, which aimed to provide a secure and convenient solution for storing bicycles. Unfortunately, Jason was unsuccessful in securing investment from the Dragons, with some of the investors expressing doubts about the product's scalability. Despite the setback on the show, Jason has continued to run his business, serving customers with his unique bike storage solutions, and has since gained recognition and success in the industry.

bikeaway dragons den

Brighter Bikes

Similar to WingLights, Steven Ranson of Brighter Bikes secured a 90k investment from Deborah Meaden and Peter Jones, for 25% equity in November 2018. Brighter Bikes incorporate indicators into helmets, seat posts and backpacks and are a unique solution to increase visibility on the road. They currently have a ‘Coming in 2022’ button on their website, so watch this space for more bright ideas.

Beeline

Beeline, a navigation and smart cycling device company, appeared on the TV show Dragons' Den to seek investment in their innovative product. Their episode aired on April 28, 2019. Unfortunately, Beeline was unsuccessful in securing an investment from the Dragons, but they have continued to grow and thrive since their appearance. Beeline's product aims to provide cyclists with a simplified and intuitive navigation experience, helping them find their way while riding. Despite not securing investment on the show, Beeline has continued to develop and expand its product offerings, making it a prominent player in the cycling technology industry.

beeline dragons den

TurboRocks

TurboRocks is the latest cycling accessory to enter the Den. On February 17, 2022, Steven Murr successfully left the Den with £80,000 from Sara Davies and Touker Suleyman, for 40% equity. TurboRocks is the number one selling rocker plate, hand-built to order in the UK. The rocker plate allows you to practice cycling in the comfort of your own home, on your own bike, giving a more realistic riding experience than an exercise bike. With a range of rocker plates to choose from, some even with Peloton compatibility, there really is something for everyone.

RoadRower

Rupert Catell, the entrepreneur behind the RoadRower, appeared on Dragons' Den on January 19, 2023. He sought investment to develop his innovative fitness equipment, the RoadRower, which combines the experience of rowing and cycling. Unfortunately, despite the promise of the product, Rupert Catell was unsuccessful in securing investment from the Dragons. However, he continued to work on his fitness equipment venture, and the RoadRower remains available for those looking to enjoy a unique and effective exercise experience that combines the benefits of both rowing and cycling.

roadrower dragons den

Rehook

We appeared on Dragons' Den on September 1, 2019, showcasing our Rehook Original. After 5 offers from the Dragons, we decided to accept Deborah Meaden’s offer of 50k, for 25% equity. Three years later, we have a great range of cycling tools and accessories; we couldn’t have done it without Dragons' Den and are extremely grateful for the journey and for Deborah’s expertise.

To explore our Dragons' Den journey, head to our Dragons' Den page

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Rehook PLUS Cycling Multi-Tool

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Rehook Original Chain Tool - Black

£14.95 GBP

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PRE-ORDER - Rehook Cordless Bike Pressure Washer

Regular price £95.00 GBP

Regular price Sale price £95.00 GBP
Unit price per

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Rehook Bike Maintenance Essentials Kit

Regular price £69.95 GBP

Regular price Sale price £69.95 GBP
Unit price per

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This compact kit contains everything needed for on-the-go adjustments and post-ride care, ensuring your bike stays in peak condition wherever adventure leads.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"a-spacing-mini\" data-mce-fragment=\"1\"\u003eINCLUDES:\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRehook Tyre Glider\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRehook Mini Multi-Tool\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReload Tool Bit Set\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e2x Rehook Gooeys Glueless Puncture Repair Kit\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRevive Bio Chain Lube 100ml\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRevive Bio Grease 50ml\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRevive Recycle Microfibre Cloth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRIDE, REPAIR, 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data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTHE ESSENTIAL KIT FOR KEEPING YOUR STEED IN TIP-TOP SHAPE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eDesigned for cyclists of all levels, the Rehook Bike Maintenance Essentials Kit equips you with high-quality, precision tools to keep your bike running smoothly. This compact kit contains everything needed for on-the-go adjustments and post-ride care, ensuring your bike stays in peak condition wherever adventure leads.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"a-spacing-mini\" data-mce-fragment=\"1\"\u003eINCLUDES:\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRehook Tyre Glider\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRehook Mini Multi-Tool\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReload Tool Bit Set\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e2x Rehook Gooeys Glueless Puncture Repair Kit\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRevive Bio Chain Lube 100ml\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRevive Bio Grease 50ml\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRevive Recycle Microfibre Cloth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRIDE, REPAIR, REPEAT.\u003c\/p\u003e"}
Rehook Endurance Gel Padded Cycling Gloves

Regular price £17.99 GBP

Regular price Sale price £17.99 GBP
Unit price per

{"id":6832200777783,"title":"Rehook Endurance Gel Padded Cycling Gloves","handle":"rehook-endurance-gel-padded-half-finger-cycling-gloves","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"flex-1 overflow-hidden\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"react-scroll-to-bottom--css-odppf-79elbk h-full dark:bg-gray-800\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"react-scroll-to-bottom--css-odppf-1n7m0yu\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"flex flex-col text-sm dark:bg-gray-800\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\" data-testid=\"conversation-turn-3\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl }\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"flex flex-grow flex-col gap-3 max-w-full\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003ch2\u003e\u003cstrong\u003eHalf finger gel padded cycling gloves\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\u003cstrong\u003eNEW FOR NOVEMBER 2023\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eThe ultimate choice for cyclists seeking top-tier performance and comfort. Crafted with precision and constructed using premium quality materials, these gloves are designed to elevate your cycling experience to the next level.\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePremium Quality Materials\u003c\/strong\u003e: We understand the importance of durability and longevity in cycling gear. These gloves are meticulously crafted with high-quality materials, ensuring they withstand the rigours of your rides and provide consistent performance over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eGel Padded Comfort\u003c\/strong\u003e: Your hands deserve the best protection during long rides - the strategically placed gel padding offers superior shock absorption, reducing hand fatigue and discomfort. Say goodbye to numbness and soreness on your rides.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eMoisture-Wicking Technology\u003c\/strong\u003e: Stay cool and dry even during the most intense rides. These gloves feature moisture-wicking properties that efficiently pull sweat away from your skin, keeping your hands comfortable and free from excessive moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSecure Hook \u0026amp; Loop Strap\u003c\/strong\u003e: Designed for a snug and secure fit - the adjustable strap ensures a personalised fit for every cyclist, preventing slippage and providing the support you need during your rides.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eVersatile Design\u003c\/strong\u003e: Enjoy the best of both worlds with the half-finger design. Your fingertips remain free for precise control of your bike's gears and brakes, while the palm and padded areas provide ample protection and comfort. These gloves are not only perfect for cycling but also suitable for a range of outdoor activities like hiking, fitness training, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2023-10-13T13:13:43+01:00","created_at":"2023-09-11T11:05:16+01:00","vendor":"Rehook","type":"Apparel","tags":["New In"],"price":1799,"price_min":1799,"price_max":1799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":40240043130935,"title":"S","option1":"S","option2":null,"option3":null,"sku":"GLOVE_S","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rehook Endurance Gel Padded Cycling Gloves - 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charset=\"UTF-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"flex-1 overflow-hidden\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"react-scroll-to-bottom--css-odppf-79elbk h-full dark:bg-gray-800\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"react-scroll-to-bottom--css-odppf-1n7m0yu\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"flex flex-col text-sm dark:bg-gray-800\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\" data-testid=\"conversation-turn-3\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl }\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"flex flex-grow flex-col gap-3 max-w-full\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003ch2\u003e\u003cstrong\u003eHalf finger gel padded cycling gloves\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\u003cstrong\u003eNEW FOR NOVEMBER 2023\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eThe ultimate choice for cyclists seeking top-tier performance and comfort. Crafted with precision and constructed using premium quality materials, these gloves are designed to elevate your cycling experience to the next level.\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePremium Quality Materials\u003c\/strong\u003e: We understand the importance of durability and longevity in cycling gear. These gloves are meticulously crafted with high-quality materials, ensuring they withstand the rigours of your rides and provide consistent performance over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eGel Padded Comfort\u003c\/strong\u003e: Your hands deserve the best protection during long rides - the strategically placed gel padding offers superior shock absorption, reducing hand fatigue and discomfort. Say goodbye to numbness and soreness on your rides.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eMoisture-Wicking Technology\u003c\/strong\u003e: Stay cool and dry even during the most intense rides. These gloves feature moisture-wicking properties that efficiently pull sweat away from your skin, keeping your hands comfortable and free from excessive moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSecure Hook \u0026amp; Loop Strap\u003c\/strong\u003e: Designed for a snug and secure fit - the adjustable strap ensures a personalised fit for every cyclist, preventing slippage and providing the support you need during your rides.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eVersatile Design\u003c\/strong\u003e: Enjoy the best of both worlds with the half-finger design. Your fingertips remain free for precise control of your bike's gears and brakes, while the palm and padded areas provide ample protection and comfort. These gloves are not only perfect for cycling but also suitable for a range of outdoor activities like hiking, fitness training, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}
Rehook Tyre Glider - Change Stubborn Bike Tyres

Regular price £14.95 GBP

Regular price ~~£14.95 GBP~~ Sale price £14.95 GBP
Unit price per

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The compact and lightweight design works across all bike disciplines, allowing swift removal and installation of tight fitting tyres.\u003c\/p\u003e\n\u003cdiv style=\"padding: 56.25% 0 0 0; position: relative;\"\u003e\u003ciframe title=\"Rehook Tyre Glider the evolution of tire levers\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/881640150?badge=0\u0026amp;autopause=0\u0026amp;quality_selector=1\u0026amp;player_id=0\u0026amp;app_id=58479\" allow=\"autoplay; fullscreen; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cscript src=\"https:\/\/player.vimeo.com\/api\/player.js\"\u003e\u003c\/script\u003e\n\u003cul\u003e\n\u003cli\u003eThe evolution of tyre levers.\u003c\/li\u003e\n\u003cli\u003eQuicker, Easier, Compact.\u003c\/li\u003e\n\u003cli\u003eGlides tyres \u003cstrong\u003eon\u003c\/strong\u003e and \u003cstrong\u003eoff\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"padding: 56.25% 0 0 0; position: relative;\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/884817641?badge=0\u0026amp;autopause=0\u0026amp;quality_selector=1\u0026amp;player_id=0\u0026amp;app_id=58479\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Tyre Glider how to video\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cscript src=\"https:\/\/player.vimeo.com\/api\/player.js\"\u003e\u003c\/script\u003e\n\u003cp\u003eNo more Tire Levers! 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