Rehook's Collaboration with AtoBetter

Rehook's Collaboration with AtoBetter

At Rehook, our dedication extends beyond creating innovative cycling tools and accessories. We are committed to fostering a community where cycling is an integral part of a sustainable lifestyle. This commitment led us to collaborate with the AtoBetter initiative, a visionary program established by Norfolk County Council.

AtoBetter, a Norfolk County Council initiative, is revolutionising the way residents in new housing developments travel. Funded by housing developers, the initiative is driven by the goal of making journeys more sustainable, focusing on travel by foot, bike, public transport, and car sharing.

The AtoBetter project offers free travel advice and support, encouraging community members to embrace active and sustainable transportation for various purposes, including work, school, and shopping trips. By offering these services, AtoBetter is making significant strides in reducing reliance on cars, promoting healthier living, and positively impacting the environment.

As an innovator in the cycling industry, Rehook was enthused to join hands with AtoBetter.  Our range of flagships products, including various cycling equipment and accessories are manufactured within the UK, perfect to complement the initiative's objectives. Our partnership has allowed eligible households to get their hands on a cycling bundle worth £79.95, for free. 

Our participation in the AtoBetter initiative allowed us to reach new cyclists, providing them with practical tools to enhance their cycling experience. We believe that equipping cyclists with the right tools is crucial for promoting sustainable travel habits.

Partnering with AtoBetter has been a fulfilling journey for Rehook. Not only have we been able to showcase our products, but we've also actively participated in building a sustainable future. The response from Norfolk’s cycling community has been highly positive, underscoring the importance of having the right tools for a hassle-free cycling experience.

To find out more and see if you're eligible for a free Rehook Cycling bundle visit our A2Better page.

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