About

Rehook was launched in September 2016. It's a simple tool that gets your chain back on your bike without the mess.

"Rehook was created after dropping a chain, and turning up late for a meeting, covered in oil"

Developed and launched using 3D printing

Rehook is now manufactured using injection moulding. However our launch product was 3D printed. The latest 'Laser Sintering' techniques and materials enabled us to produce high quality production parts without a large initial investment.

"With a background running technology businesses, Rehook was a great opportunity to apply the latest 3D printing technology and rapid prototyping to product development"

Rapid Prototyping

Using the power of 3D printing the team were able to rapidly prototype Rehook. With production cycles measured in hours (not weeks) we were able to fine tune the design and perfect the tool. This allowed the product and the market to be tested before moving to higher volume production with injection moulding.

Today

​We soon reached the production capacity of SLS 3D printing (around 400 per month) and invested in tooling for injection moulding. This has allowed us to meet demand for online sales direct to consumers as well as enabling us start selling through other channels.

​We have since launched packages for retailers and provide Rehook to bike stores and repair shops. Packages include counter-top display boxes which enable shoppers to view demonstration videos, find online reviews and link to social media. The packaging was inspired by recent research which has shown that in-store purchasing decisions are increasingly influenced by online reviews and videos - often viewed whilst in-store. We have therefore incorporated proximity technology, including NFC, to help make this a seamless experience. By taping a mobile device to the display, customers can find all of the information they need about the product including seeing videos of how easy it is to use.

Media Enquiries

See our Press and Media page for full details

Product samples are available for magazine/online product reviews.

Please get in touch for further details
hello@rehook.bike 

Email

Location

Get in touch

Rehook,
Bambusa Ltd,
Cavell House, Stannard Place
Norwich, NR3 1YE
Norfolk UK

Email: hello@rehook.bike

Get directions